Peter in the Managing Director of The Institute of Beer. His role as Managing Director is to ensure The Institute of Beer is a pre-eminent education body and brings organised and structured beer and cider education to Australia. Peter has a degree from The London School of Economics, and a post graduate qualification from the Applied Psychology Department of Aston University on the nature of workplace behaviour and how it is influenced.
Peter was the founder Of Prosell Learning Ltd and CEO of Prosell Pty Ltd. Prosell is an international company, with offices in UK, USA and Australia. Services have been delivered for clients in over 28 countries since 1985. The focus for Peter’s work has always been on measurable performance improvement through people effectiveness. Having developed a unique learning methodology that delivers significant return on training investment, this performance improvement focus has been applied to customers worldwide.
Peter is an educator, facilitator, businessman and public speaker. His style is energetic, challenging and always thought-provoking. He has spent 30+ years working with companies around the world, helping to improve their management and sales effectiveness. The work his team has done has given him a unique insight into the changing world of sales and management and the practices that put companies ahead of their competition.
This capability is now focused on improving beer education, appreciation and enjoyment in Australia and New Zealand. The Institute of Beer launched in 2016, with a mission to be the leaders in beer education and qualifications.